If you are a serious home based business owner I know the title caught your eye. And it should have because we are always looking for ways to maximize our efforts while cutting down on time. Some of what will be mentioned may seem a little elementary because this is written for those that are getting started in this industry.I define a tool as an instrument of some sort used to provide more leverage in getting a task done effectively. Hopefully you noticed the keyword of leverage. That’s all a tool gives. It’s not an end all be all, not the holy grail, not a business opportunity, not any of that junk that people make it out to be. A tool just provides more leverage so you can get whatever task done effectively and in a timely manner.I’m not one of those entrepreneurs that are always preaching “this is so easy everything is on autopilot.” While I do like to put as many things as possible on autopilot some things do require manual labor (in a sense).Now if you have this understanding in mind then you will be able to appreciate what I will share with you.Lead Capture Page: This is also known as a landing page or squeeze page. This web page is simply the door to your marketing funnel. It gives just enough info about what your customer is in need of. Its main design is to peak the interest of your customer and have them submit their name, email, and phone number to get more info on the next page. This does a little bit of the selling, telling and explaining for you.Auto Responder: I am so very thankful for this. Studies show that it usually takes a potential customer 7 times to see a product or info on it before they make a purchase. Auto responders allow you to automatically follow up with potential customers virtually on autopilot. A savvy home based business owner will always have a pre-written set of follow up emails to send out periodically. This allows you to stay in front of your potential customer and educate while at the same time sell them on why they NEED your product or service. This does all the selling, telling, and explaining for you.Lead Generation System: Before I explain why this is important let me give a disclaimer. I highly recommend using this in conjunction with you actually learning how to market online. That being said a great lead generation system allows you to build your home based business at a faster steadier pace in the beginning stages of you starting out. If it is really good then you can use it throughout. This tools sole purpose is to provide high quality leads for your to converse with about your business. There are several software out there that “scrape” the Internet for contact information (name, email addresses, and phones numbers) and they compile it in a spreadsheet. It is then your responsibility to contact that person.I know a lot of people that use this type of tool just think they are to sell them on their product or service. Those that have this approach are going about it all wrong. Its always best to see what common ground you can establish with that individual, build a relationship, and then offer based on that person’s needs.One reason I recommend a lead generation system for beginners in the home based business industry is because it will give them a steady flow of people to talk with, allow them to fail fast so they can get good, and provide a income on the backend that they can use to put back into their business.

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